In several application domains, Cloud Computing has been established as an accepted IT sourcing alternative. The usage in more sophisticated areas like Business Intelligence and Analytics (BIA) is, however, still in its infancy. The presented research aims at carving out viable application scenarios for Cloud BIA and at analyzing them regarding their potential business value and feasibility. The scenarios are derived from a case study and are further explored quantitatively with a survey of BIA experts. The results indicate that while there is an interest in Cloud-based BIA solutions, it is mostly directed towards self-contained and simple front-end driven solutions. Furthermore, the study highlights the need for a broader perspective on the subject of Cloud BIA that also considers issues of organizational and technical compatibility. The findings contribute to BIA research by gathering insights into the adaption of Cloud BIA. For business practice, the results support a more differentiated approach towards integrating Cloud technologies into the BIA landscape.