While there is a large body of research on individual technology adoption in organisations, adoption and use of broadband Internet in rural households is still not well understand area of study. The Australian government is currently rolling out the National Broadband Network and has identified regional and rural settings as a priority. A mixed-method approach used to confirm and validate the key factors that determine household intention to adopt and use broadband Internet in rural Australia. The phase-1 study conduct with an analysis of existing digital infrastructure and a qualitative study of interviews used to confirm that key factors drawn from the literature good indicators of household intention to adopt and use broadband Internet services in rural households. The findings of the first phase inform adoption and use of broadband Internet and assisted in the development for phase 2 study of a survey instrument. This research will contribute to theory developing and testing a parsimonious model to explain adoption and use of broadband Internet in rural households. The use of broadband will help to build social capital in community. Moreover, this research will inform in policy and practice to ensure broadband Internet gains wider acceptance and uptake in rural communities.
Tiwari, Sanjib, "Key Factors Determining Adoption of Broadband Internet Services by Households in Rural and Regional Australia" (2015). PACIS 2015 Proceedings. 265.