The paper aims to explore local contextual influences on the adoption of a virtual learning environment in a regional public university in the Philippines. Through an interpretive case study, this paper examines the perspective of teachers, who optionally adopted a VLE and used the concept of ’bayanihan’ to build a small and informal network of support. The examination of the ‘bayanihan’ culture presents an understanding of the role of communal support focused on the new and potential adopters of the VLE. The broader implication revealed in this paper is that there are local contextual characteristics that are crucial and can play an important role in the adoption process. In the context of this research, ’bayanihan’ has been found to be an important socio-cultural characteristics that facilitated the adoption of the VLE.