Abstract
The purpose of this research-in-progress paper is to explore factors affecting users’ participation in microblogging. Based on literature review and the stimulus-organism-response (S-O-R) framework, a conceptual model is proposed to depict the relationships between the features of micro-blogging services and users’ behavior. Specifically, the features of micro-blogs such as subscription, broadcasting and interoperability are believed to influence users’ perception of interactivity, which is considered as a key factor affecting individuals’ sense of telepresence and social presence, and eventually affect individuals’ participation in microblogging. The future research and expected contribution is discussed at the end.
Recommended Citation
Liu, Zhenhua; Min, Qingfei; and Liu, Zilong, "THE IMPACT OF PERCEIVED INTERACTIVITY ON INDIVIDUAL PARTICIPATION IN MICRO-BLOGGING" (2014). PACIS 2014 Proceedings. 69.
https://aisel.aisnet.org/pacis2014/69