Choice of communication media is an important topic in Information Systems research. To complement the prevailing research which focuses on the effective delivery of message through communication media, this research regards communication as a way to accomplish social exchanges. Because communication media vary in their capacity to deliver nonverbal cues, they vary in their capacity to produce social resources such as self-status, other’s status and love. Consequently, a communicator strategically chooses a medium to produce the desired level of social resources which help the communicator maintain a comfortable level of social balance. Our empirical findings suggest that media choice is affected by social motivations.
Xu, Yunjie (Calvin) and Cai, Shun, "Social Goals in Communication Media Choice" (2010). PACIS 2010 Proceedings. 162.