Enterprise architecting is a complex process that includes incorporating knowledge, processes, systems, technologies, and people. In order to ensure the appropriate value integration in this complex process, key fundamentals for value integration need to be explored and studied in this context. Previous research has shown that architecture management and business strategy are still largely disintegrated and misaligned on many levels. Hence, this paper aims to describe the role of service science, specifically the service-dominant (S-D) logic, within the overall enterprise architecture (EA) environment as a potential perspective that will allow alignment and integration. The paper uses the architectural decision-making scenario to illustrate the gaps for contribution, and to argue that service science has the key ingredients that should be used to facilitate value integration in enterprise architecture environment. Architectural decision-makers including enterprise architects and business managers can ultimately benefit from using service science as a strategic logic to better integrate values in their decision-making process.