Academic and business environments increasingly accept the utility of diverse qualitative research approaches for informing the design, implementation and evaluation of information systems. However, there are concerns that inherent techno-centrism within the IS discipline distorts criteria for choosing and adapting approaches and, significantly, works to marginalise the opportunities qualitative insights provide to open up human-centered dialogue on new ways of thinking and designing (Gasson 2003). This paper presents a qualitative research approach designed to facilitate critical reflection and sensitise researchers’ to implicit assumptions that technology will be the end-point of their activities and when judgments about criteria for successful designs are technologically and/or economically over-determined. The method endpoint is a conceptual framework constructed for the research domain which is the basis for translating sociological insights into implications for information systems and work practice in a public health service organisation.