The purpose of this study is to introduce the concept of “we-intention” into group technology adoption and diffusion research. In this study, we examined the “we-intention” of using instant messaging for team collaboration. Building upon the social influence framework, a we-intention model is developed and tested with 163 respondents. The research model explained 41.3% of the variance in we-intention. Attitude, group norm and social identity were found to be statistically significant in determining we-intention to use instant messaging for collaboration, and value perception had significant effects on attitude and social influence factors. We believe that the implications of this study are important for both researchers and practitioners.
Shen, Aaron X.L; Cheung, Christy M.K; Lee, Matthew K.O; and Wang, WeiPing, "We-Intention to Use Instant Messaging for Collaboration: A Social Influence Model" (2007). PACIS 2007 Proceedings. 105.