MWAIS 2024 Proceedings


Automated vehicles (AVs) or self-driving vehicles are important artificial intelligent (AI) technologies of the future and will be essential for future transportation. This study applied the unified theory of acceptance and use of technology (UTAUT) model to study the factors influencing a user’s behavioral intention to use AVs. The research model of the study shows that social influence, facilitating condition, E-Wom, and E-Referral will positively affect behavioral intentions towards the AVs. The preliminary data analysis findings of the study are supported. Moreover, These preliminary findings contribute to the AI and robotics adoption theory in terms of adding new factors in the context of human-AI interaction.