MWAIS 2024 Proceedings


In this study, we reviewed the users’ feedback on 7 popular Business Intelligence (BI) tools that are widely used in the industry. We first compared the users’ preferences on selecting BI tools according to the firm sizes and the time they used the tools. Additionally, we employed the ANOVA test on users’ reviews from actual use of these tools to differentiate between the BI tools based on user rating, ease of use (EOU), functionality, and customer support measures. Overall, the results indicate that there are statistically significant differences between BI tools according to these measures. Finally, we provided some insights and suggestions to the vendors on the BI tools based on our analysis results.