MWAIS 2024 Proceedings


In this research, through a qualitative field study we empirically examine how firms make a transition from product based firm to a platform based firm. While platform literature has been a fertile ground for understanding issues of platform strategy, economics, and governance, there has been relatively less attention given to how firms become platform oriented. We examine how they grow their portfolio of products to a point where the need for platform based approach becomes evident in a firm’s ability to rapidly meet the customer needs. Specifically, we aim to understand how firm mobilizes its various resources and coordinates their impact to achieve this transition.