AR technology has been referred to as the future of e-commerce. In this paper, we propose to investigate the effect of AR on consumer behavior in e-commerce. Based on the theory of telepresence, we generated a set of hypotheses on their relationships. An experimental study is proposed to test the hypotheses. Our findings will be of interest to e-commerce companies that are looking at incorporating AR into their e-commerce platforms.
Uzoechina, Chibuike and Nah, Fiona Fui-Hoon, "Effect of Augmented Reality on Consumer Behavior in E-Commerce" (2021). MWAIS 2021 Proceedings. 12.