Popular conception holds that Millennials and Gen Z’ers do not like old stuff. Whether it be old games, books, technology, movies, or TV shows, the prevailing thought is that the younger generation prefers newer things. While this may be perpetuated online and in popular press, it may be less than accurate as more and more data shows these younger generations preferring older content. This research tests this assumption by tracking favorite TV shows of Millennials and Gen Z’ers over a seven-year period. Results show that these individuals actually prefer non-current TV shows and the level of “non-currentness” of their preference is growing over time providing interesting results for online content providers.
Luse, Andy and Steelman, Sierra, "This Isn’t Your Parent’s TV Show…Oh Wait, It Is" (2020). MWAIS 2020 Proceedings. 3.