The objective of this research is to examine users’ cybersecurity behavior in monetary gain and loss scenarios. Using Prospect Theory, we hypothesize that users are more likely to engage in risky cybersecurity behavior to avoid monetary losses than to benefit from monetary gains. We also hypothesize that guaranteed gains have a greater effect on a user’s risk-taking behavior than potential gains, and potential losses have a greater effect on a user’s risk-taking behavior than guaranteed losses. An experimental study is proposed to test the research hypotheses.
Ravindran, Santhosh Kumar; Nah, Fiona Fui-Hoon; and Cheng, Maggie X., "Effect of Probable and Guaranteed Monetary Value Gains and Losses on Cybersecurity Behavior of Users" (2018). MWAIS 2018 Proceedings. 4.