A relatively new trend for organizations is to utilize the wisdom and labor of different people to solve problems with the help of web mediated technologies, popularly known as “Crowdsourcing”. Crowdsourcing is an act of outsourcing a task to large numbers of people in the form of an open call. While organizations are increasingly practicing crowdsourcing as a business model, there is much research that is yet to be done about crowdsourcing phenomenon. This paper aims to assess the current state of understanding of crowdsourcing within organizations and compare academic research with trend in practice. Using Howe’s (2008) typology of crowdsourcing, we categorize academic research and crowdsourcing organizations to understand which crowdsourcing type is prevalent in organizations and address the research gaps by academia. We conclude that while the academic research community has mostly focused on crowd creation and crowd wisdom, organizations are predominantly practicing crowd creation.
Tripathi, Abhishek; Tahmasbi, Nargess; Khazanchi, Deepak; and Najjar, Lotfollah, "Crowdsourcing Typology: A Review of IS Research and Organizations" (2014). MWAIS 2014 Proceedings. 4.