Many of today’s popular social networking sites allow for the emergence of communities of practice. These online communities encourage individuals to play and contribute in different roles. This paper presents four engagement archetypes that define how members engage in online communities. Specifically, we discuss the different roles that members take when engaging as online community members. Conclusions are drawn for the organizational practice of engaging with online community members and the new opportunities that can arise from such engagements.
Germonprez, Matt and Mitchell, Alanah, "Member Engagement Types in Online Communities" (2012). MWAIS 2012 Proceedings. 10.