In writing about African American/African Diasporic presence in Second Life (SL), I want to highlight the contributions that black people make as creative forces in SL, as builders and designers, as event hosts and as entrepreneurs. In these roles, black residents help to make this virtual world an appealing environment for residents of African descent who want to socialize and collaborate with others of similar backgrounds, and it also helps to make SL a culturally diverse and truly international place. I want to examine how black culture is being represented and experienced in SL.