Successful start-ups require a number of organizational, efficient and systematic entrepreneurial actions. In addition to the acquisition and the successful use of resources, especially the identification and development of ideas to business models play an important role for the company's success. In this context, creativity exhibits a major importance and creativity support in the phase entrepreneurial activities turn out to be essential. This article discusses the relationship between creativity support, information technology and entrepreneurial activities. With a selective exploratory study, we deepened the understanding of creativity support and information technology on entrepreneurship and especially revealed a lack of the use of creativity support systems, which can aid the development of innovative ideas and lead to beneficial products and services. The compiled results show that the use of creativity techniques and creativity support systems for start-ups is an important component that can fundamentally contribute to the success.