Over the past decade the demise of privacy has been repeatedly pronounced by renowned technology executives such as Mark Zuckerberg declaring privacy as passé and anachronistic- “so 20th century” - the concern of old people. However, there has been relatively little research into privacy perception and behaviour among different generations that may relate to how people navigate their private lives in online settings. Furthermore, recent research reveals the ways in which privacy concerns of young internet users are enacted, thus challenging overgeneralized claims of a clear-cut generation gap associated with online privacy. As information privacy problems are becoming thornier, unfounded statement voiced by stakeholders with vested interests should be put to one side. Instead, systematic research is needed to understand how privacy is perceived and managed by people of different age groups, and what measures can and should be taken to address current and future concerns of internet users across generations. We address these questions and account for the results using a representative sample from Israel.