Cloud computing is an innovation said to be bringing radical changes in the way organisations interact with information systems. Decision makers seek for reasons that make the adoption of cloud computing meaningful (or not) for their organisation. At the same time, several stakeholders strive to promote cloud as a ‘must-do’ innovation. Given the hype that currently surrounds cloud computing, it is worth investigating whether the rationale behind the decision to adopt cloud is partly muddled by an apparent simplicity of choice for decision makers: ‘to adopt or fail’. Based on indications in the existing literature and recent empirical findings, weargue that in addition to the factors grouped under cloud’s relative advantage, IT- Fashion also influences the intention to adopt cloud which is currently overlooked. By using the example of cloud-enabled payroll systems, we demonstrate that IT-Fashion has also a significant impact on the intention to adopt cloud services.