Digital market has never been so unstable due to more and more demanding users and new disruptive competitors. CEOs from most of industries investigate digitalization opportunities. Through a Systematic Literature Review, we found that digital transformation is more than just a technological shift. According to this study, these transformations have had an impact on the business models, the opera- tional processes and the end-users experience. Considering the richness of this topic, we had proposed a research agenda of digital transformation in a managerial perspective.