Although there is a considerable literature about the factors that affect the innovation process, little is known concerning the factors that affect the IT innovation process. Thus, this exploratory study drawns upon theories such as: Woodman´s model, Bandura´s self-efficacy theory, the goal orientation theory, Vroom´s expectancy theory and the theory of trying to propose an integrative understanding of the factors that influence the IT innovation process. Theoretical predictions were empirically tested via a field study of 88 potential innovators. Results provide strong support for the research model. Theoretical implications for IT innovation process research are discussed.