Academic conferences, especially in the field of information systems, attract specialists the world over who attend, present, exchange knowledge, network, and build relationships in the academic world. One of the main benefits of a conference as regards attendees is the opportunity to meet other people with similar specializations. For knowledge sharing to take place in a conference, attendees need to identify ways of sorting and selecting the appropriate sources. This study looked into the use of technological channels utilized in the framework of a conference in an IS conference. It takes a novel approach to understanding how attendees search and locate content knowledge and knowledge on people. The results open a new perspective on how attendees source knowledge in an academic conference. Implications about the methods of sourcing knowledge in a conference are discussed.