This paper aims to introduce a useful approach on the combined use of template based publishing tools (i.e. for blogs and wikis) and content personalization services. The approach considers that the original developers of web content have limited awareness on accessibility issues, and they are facilitated and guided by the editing interface. The publishing mechanism is responsible for storing web content in a flexible representation, where structured content is separated from the formatting information. Intermediate brokering services (i.e aggregators, mediators or simply the portal software) produce multiple versions of the same content in order to increase content accessibility. Finally, end-users are able to set their preferences on how the content will be presented and get a homogeneous representation of the community content. The different versions may comprise multiple languages, audio and text representations etc and be based on a single version of the original content. The structured nature of content produced by template based tools allows intermediate services to intervene and reproduce the original content in various formats and client tools to filter and present information according to user needs and capabilities. The paper presents the focal points of the suggested approach, details on the underlying architecture and presents the required supporting infrastructure.