Location Based Services (LBS) constitute an alternative retail channel with extended capabilities. Available research, however, does not provide any theoretical framework and empirical evidence on the factors that comprise a LBS environment and on the criteria mobile users-consumers use in order to select a specific LBS application. The present paper adopts a multidisciplinary research approach and develops an integrated theoretical framework that incorporates all the environmental determinants of LBS applications (i.e. physical, social and digital environment, device and connection). Then, it provides a user-consumer typology based on the importance users-consumers attach on each of the environmental determinants during their decision making process regarding the selection of a particular LBS application in the context of the entertainment industry. To that end, a laboratory LBS application was developed and served as the research instrument employed by a laboratory experimental design. Analytical descriptions of the two resulting clusters along with the predictor variables (i.e. physical and social environment) that best discriminate the two users’ groups are provided. Straightforward managerial implications and future research directions are provided at the end.
Koutsiouris, Vasilios and Vrechopoulos, Adam, "Developing A User-Consumer Typology In The Context Of Location Based Mobile Services: A Multidisciplinary Research Approach" (2009). MCIS 2009 Proceedings. 19.