A necessity for a framework for orientation arises due to the number of functionalities applicable for commercial Internet presences. Therefore, the paper presents a checklist for consumer-focused functionalities. This checklist has been confirmed through a pilot study among best practice Internet presences. An additional study, still running, sketches the use of the functionalities identified by commercial Internet presences belonging to companies creating the highest turnovers in their industries in Europe. Further, a follow-up study will be designed in order to create connections describing the preferences and needs of customers based on the functionalities encountered.