Today, every company is faced with a large amount of data that reaches it through multiple communication channels. To "tame" these data, the company (1) needs to carefully consider the data it receives to decide what to do with it; (2) must evaluate which procedures and tools to use; (3) must invest in Human Resources to manage data and information. We need new facilities to implement, we need new professionals, the Chief Data Officer and the Data Scientist, we need to increase final user knowledge by means of Data Literacy.