Development of technology for creating an augmented reality application for business purposes

Presenter Information

Oleksandr Pushkar, Simon Kuznets Kharkiv National University of EconomicsFollow
Yevhen Hrabovskyi, Simon Kuznets Kharkiv National University of EconomicsFollow
Katarzyna Szymczyk, Czestochowa University of TechnologyFollow
Andriy Gordyeyev, Simon Kuznets Kharkiv National University of EconomicsFollow

Abstract

The scientific novelty of this work is the development of technology for creating an augmented reality application for managing to advertise. The use of augmented reality is becoming a standard format in advertising. The main difference between augmented reality advertising is the ability to present consumer goods or services and involve them in their use. This article aims to develop technology for creating a mobile AR application for Android devices. The article develops a mental map of the distribution of AR systems. The technology of generating an AR mobile application with elements of interactive interaction for a device running Android OS is proposed. An information scheme of the AR application development process has been created, which reflects the relationship between external and internal development factors.

Recommended Citation

Pushkar, O., Hrabovskyi, Y., Szymczyk, K., & Andriy, G. (2022). Development of technology for creating an augmented reality application for business purposes. In R. A. Buchmann, G. C. Silaghi, D. Bufnea, V. Niculescu, G. Czibula, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Artificial Intelligence for Information Systems Development and Operations (ISD2022 Proceedings). Cluj-Napoca, Romania: Risoprint. ISBN: 978-973-53-2917-4. https://doi.org/10.62036/ISD.2022.12

Paper Type

Short Paper

DOI

10.62036/ISD.2022.12