Presenter Information

Cezary StepniakFollow

Abstract

The article refers to the issue of the use of qualitative data in management processes. The article was compiled on the basis of the results of surveys on the principles of using qualitative data for management purposes. The research results indicate that in the surveyed enterprises the most frequently used is qualitative data referring to the quality of services and products as well as training materials. This is confirmed by the results referring to the areas of activity of enterprises in which qualitative data is used. The results showed that the share of qualitative data in the decision-making processes is relatively low, especially at the strategic level. Therefore, it seems logical to request for the need to undertake work on tools for ordering qualitative data within individual enterprises.

Recommended Citation

Stepniak, C. (2019). The Role of Qualitative Data in the Management of Enterprises. In A. Siarheyeva, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development: Information Systems Beyond 2020 (ISD2019 Proceedings). Toulon, France: ISEN Yncréa Méditerranée.

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The Role of Qualitative Data in the Management of Enterprises

The article refers to the issue of the use of qualitative data in management processes. The article was compiled on the basis of the results of surveys on the principles of using qualitative data for management purposes. The research results indicate that in the surveyed enterprises the most frequently used is qualitative data referring to the quality of services and products as well as training materials. This is confirmed by the results referring to the areas of activity of enterprises in which qualitative data is used. The results showed that the share of qualitative data in the decision-making processes is relatively low, especially at the strategic level. Therefore, it seems logical to request for the need to undertake work on tools for ordering qualitative data within individual enterprises.