This paper investigates the business impact of two novel mechanisms that increase the energy efficiency of networks, i.e. sensor network decentralisation and system idle time estimation, which have been developed in the CONSERN project. The analysis consists of two distinct but interrelated phases, the objective of which is to combine a techno-economic analysis of actual gains as contained within the technical KPIs of optimisation techniques, with a strategic analysis of factors promoting or hindering the actual introduction of these mechanisms within mobile business ecosystems. In the first phase, the technical gains of the two mechanisms are translated into an estimation of Operational Expenditure (OPEX) savings for a number of typical configurations. Subsequently, a business impact assessment is performed, in which two commercial deployment modes – an operator based and operator independent mode – are outlined. After having drawn up the business ecosystem for these two deployment models, a number of business opportunities and challenges for the two mechanisms in the different deployment modes are identified using the business model framework developed by Ballon, and a scorecard is used to weigh the importance of the various business model parameters against each other. The paper concludes with some recommendations and steps to mitigate disjunctions and improve synergies between the key stakeholders, constituting a sustainable business ecosystem.