Market-opportunity assessments for new mobile services are mostly performed via a quantitative method. In this paper, we provide an alternative, which is predominantly qualitative. It can be used as part of an integrated business-modelling framework. The method consists of four steps: (1) a valuenetwork analysis, (2) a competitive analysis, (3) a market segmentation, and (4) scenario development. The scenarios from the last step lead to strategic choices for the service provider. We applied this method in a case study about a mobile service for language education, resulting in insightful results for the service provider.
Spek, Sander and Braet, Olivier, "QUALITATIVE MARKET OPPORTUNITY ASSESSMENT FOR MOBILE SERVICES" (2012). 2012 International Conference on Mobile Business. 17.