The mobile ecosystem consists of a heterogeneous and continuously evolving set of firms that are interconnected through a complex, global network of relationships. However, there is very little theoretical understanding how these networks emerge and evolve and no well-established methodology to study these phenomena. Traditional approaches have primarily utilized alliance data of relatively established firms; however, these approaches ignore the vast number of relevant ecosystem activities that occur at the personal, entrepreneurial, and university level. We argue and empirically illustrate that a data-driven approach, using both alliance and socially-curated datasets, can provide important complementary explanatory insights into the dynamics of the mobile ecosystem. We present our approach through two recently formed mobile ecosystem relationships – the strategic partnership between Nokia and Microsoft and Google’s acquisition of Motorola Mobility. Our analysis is complemented using network visualization techniques. The paper concludes with implications and future research opportunities.
Basole, Rahul C.; Russel, Martha G.; Huhtamäki, Jukka; and Rubens, Neil, "UNDERSTANDING MOBILE ECOSYSTEM DYNAMICS: A DATA-DRIVEN APPROACH" (2012). 2012 International Conference on Mobile Business. 15.