As companies increasingly shift from the physical workplace to hybrid/remote workplace, they need to adopt a people-centric approach to empower employees to embrace the digital workplace platforms such as employee advocacy platforms. However, there is a lack of studies that examine the extent to which such integrated platforms can foster people centric outcomes such as IT enabled employee digital advocacy (EDA) and employee digital connectedness (EDC). In this short paper, explore digital trace data (user review) and leverage needs affordances and features theory to conceptualize the core concept of EDA and EDC. We then use IT identity theory to propose a theoretical model that can be tested by future researchers. Our conceptualization contributes to the scant literature on employee digital advocacy as well as extends the current conversations within the digital workplace literature. Our work helps practioners to concretely measure such people centric outcomes using internal user reviews.
Kumar, Anaya; Shirish, Anuragini; and Boughzala, Imed, "Conceptualizing outcomes of Employee Advocacy platforms" (2022). Pre-ICIS FRAIS 2022. 15.