Track Description
The contemporary and ongoing diffusion of digital and mobile technologies such as cloud computing, mobile computing, social media, digital platforms, data analytics, artificial intelligence (AI), blockchain and distributed ledger technology, generate new possibilities for digital and mobile commerce, i.e., buying and selling of goods and services enabled and facilitated by digital and mobile technologies. These technologies support various business-level activities, such as marketing (e.g., pricing, promotion), supply chain management (e.g., demand forecasting, inventory management), and order fulfilment (e.g., shipping logistics), as well as various customer activities at all touchpoints throughout their buying journey, such as purchase recommendation, content creation, and negotiation. This track is interested in papers that enhance knowledge of the design, implementation, and evaluation of emerging digital and mobile technologies in various commercial contexts, e.g., business-to-business and business-to-consumer commerce and related applications.

Digital and mobile technologies are not limited to facilitating buyer and seller transactions; rather, they are also changing the form and boundary of a firm and introducing new business opportunities. For example, mobile devices are changing many aspects of marketing, advertising, operations, product management and introducing new business models for companies. With the emergence of big data that can be used to inform business decisions, the global penetration of AI and automation, as well as increasing adoption of mobile devices and technologies by consumers and businesses alike, opportunities to study the organizational aspects of digital and mobile business continue to expand. This calls for the development of relevant empirical and theoretical research into the managerial challenges faced by digitally connected enterprises and the innovation of new business models, processes, products, and services supported by an increasing integration of digital and mobile technologies with new organizational practices and new consumer trends.

This track welcomes papers that improve our understanding of the technical, behavioral, design, strategic and economic issues associated with Digital and Mobile Commerce. It encompasses studies of IT-enabled transactions between consumers, businesses, and other organizations, as well as the use of digital and mobile technologies for commerce within and across organizations. We welcome submissions from all IS traditions and methodological approaches (e.g., analytical work, experiments, qualitative studies, design science, econometric analyses, and so forth).

Track Chairs
Khim Yong Goh, National University of Singapore
Sumeet Gupta, Indian Institute of Management Raipur
Fiona Nah, Missouri University of Science and Technology
Dongming Xu, University of Queensland

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Sunday, December 12th

Charging at Second Culmination? Optimal Freemium Pricing for E-books via Field Experiment and Text Analysis

Hanbing Xue, university of science and technology of China
yongjun li, University of Science and Technology of China
Natasha Z. Foutz, University of Virginia
Yangfeng Ji, University of Virginia

Cross-Review Incoherence and Purchase Deferral

Dezhi Yin, University of South Florida
Triparna de Vreede, University of South Florida
Logan Macray Steele, University of South Florida
Gert-Jan de Vreede, University of South Florida

Digital Nudging towards Acceptance of Defaults in Product Configuration

Kathrin Figl, University of Innsbruck
Ines Zollitsch, University of Innsbruck
Christiane Lehrer, Copenhagen Business School

Expect the Unexpected: Engaging Users via Serendipitous Recommendations

Wei Cui, National University of Singapore
Vaibhav Rajan, National University of Singapore
Zhenhui Jiang, the University of Hong Kong

How Do Video Features Matter in Visual Advertising? An Elaboration Likelihood Model Perspective

Danyang Song, Zhejiang University
Shichao Wang, Hangzhou Normal University
Carol Ou, Tilburg University
Xi Chen, Zhejiang University
Ruitao Liu, Alibaba Group
Haihong Tang, Alibaba Group

How Shall We Start? Initial Communication Media and Subsequent Patient Engagement on a Mobile Mental Healthcare Platform

Weiwei Sun, Harbin Institute of Technology
Aaron Cheng, London School of Economics
Xitong Guo, Harbin Institute of Technology

ML-Based Product Design: The Case of Mobile Apps

Aditya Karanam, McCombs School of Business
Ashish Agarwal, McCombs School of Business
Anitesh Barua, McCombs School of Business

Move Text Out of Picture: Impacts of Spatial Relationship Between Text and Picture on Consumer Attention to Online Ads

Wei Cui, National University of Singapore
Zhenhui Jiang, the University of Hong Kong

Optimal Distinctiveness about Platform Function Usage in Multihoming: Moderating Role of Product Overlap

Jie Fang, University of Science and Technology of China
Hefu Liu, School of Management, University of Science and Technology of China
Zhao Cai, University of Nottingham Ningbo China
Eric Lim, UNSW Sydney

Smartphone Effect on Shoppers: How Mobile Information Storage Influences Price Knowledge

Marc Linzmajer, University of St. Gallen
Gianluca Scheidegger, University of St. Gallen
Thomas Rudolph, University of St. Gallen
Marc Vanhuele, HEC Paris

Sooner or Later? Promising Delivery Speed in Online Retail

Ruomeng Cui, Emory University
Zhikun Lu, Emory University
Tianshu Sun, USC Marshall School of Business
Joseph M. Golden,

Technology Affordance, Trust and Continuance Intention in Virtual Personal Assistants: Differences between High and Low Frequency Users

Zhen Shao, Harbin Institute of Technology
Jing Zhang, Harbin Institute of Technology
Kuanchin Chen, Western Michigan University

The Role of Randomized Control Trials in Online Demand Generation: Exploratory Evidence from Facebook

Julian M R Runge, Facebook Marketing Science Research
Harikesh Nair, Stanford University

The Role of Virtual Qinghuai in Fostering Gamer Loyalty

Siqi Gao, The University of Sydney
Cheuk Hang Au, National Chung Cheng University
Barney Tan, The University of Sydney

When Fast Means More Hassle: Online Deliveries Revisited

Daniel Erik Brylla, Friedrich-Schiller-University Jena
Gianfranco Walsh, Friedrich-Schiller-University Jena
Michael Nolting, Volkswagen AG
Julian Roth,