Paper ID
2988
Paper Type
full
Description
Currently, there is a mismatch between the potential and the reality of capturing value from the Industrial Internet of Things (IIoT). Furthermore, the lack of empirical guidance on appropriate IIoT business models isn’t helping to address this mismatch. Based on a content analysis of IIoT projects from entrepreneurial firms and incumbents, which we collected from 1,043 publications in industry trade magazines and newspapers over a six-year period (2011-2017), this article identifies IIoT-specific business model elements and archetypes. Our study provides two main contributions. First, our analysis enables a broad understanding of IIoT business models in practice by taking into account different perspectives. Our findings reveal different business model archetypes in the context of IIoT, namely: IIoT digical, IIoT service-centered, IIoT data-driven, and IIoT platform. Second, we derive specific management implications for capturing value from IIoT business models based on our exploration of IIoT business model elements.
Recommended Citation
Endres, Herbert; Indulska, Marta; Ghosh, Arunava; Baiyere, Abayomi; and Broser, Stefan, "Industrial Internet of Things (IIoT) Business Model Classification" (2019). ICIS 2019 Proceedings. 2.
https://aisel.aisnet.org/icis2019/practice_is_research/practice_is_research/2
Industrial Internet of Things (IIoT) Business Model Classification
Currently, there is a mismatch between the potential and the reality of capturing value from the Industrial Internet of Things (IIoT). Furthermore, the lack of empirical guidance on appropriate IIoT business models isn’t helping to address this mismatch. Based on a content analysis of IIoT projects from entrepreneurial firms and incumbents, which we collected from 1,043 publications in industry trade magazines and newspapers over a six-year period (2011-2017), this article identifies IIoT-specific business model elements and archetypes. Our study provides two main contributions. First, our analysis enables a broad understanding of IIoT business models in practice by taking into account different perspectives. Our findings reveal different business model archetypes in the context of IIoT, namely: IIoT digical, IIoT service-centered, IIoT data-driven, and IIoT platform. Second, we derive specific management implications for capturing value from IIoT business models based on our exploration of IIoT business model elements.