Online Content Complexity: A Conceptual Framework to Categorize and Evaluate Presentation Modes

Open Source formats, long-reads, chat-bot-systems, accelerated mobile pages and stories format are but a few examples of modern ways to communicate content to an audience. The presentation of media as well as the communication about media obviously does not forego without generic designations. However, these have not been empirically accessed nor does a system exist to analyze presentation modes. This article provides a platform-independent framework for measuring and categorizing presentation modes. A combination of qualitative and quantitative measurements is used to identify key dimensions that make up digital presentation modes. As an object of investigation, we choose the journalism environment, as the presentation of news is one of the oldest tools to spread information. The study’s main finding is that presentation modes are made up of nine central dimensions with specified manifestations.