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This study extends the privacy calculus by a social perspective building on interpersonal communication theory along with the act of perspective-taking in the Social Networking Sites context. Based on a two-step study, we provide evidence for the presence

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Dec 13th, 12:00 AM

From ˜Privacy Calculus™ to ˜Social Calculus™: Understanding Self-Disclosure on Social Networking Sites

This study extends the privacy calculus by a social perspective building on interpersonal communication theory along with the act of perspective-taking in the Social Networking Sites context. Based on a two-step study, we provide evidence for the presence