Description
Recent incidents of alleged discrimination against consumers of ethnic minorities have created a lot of bad press and public relations debacles for companies in the United States. Emergence of the Internet and social media has enabled individuals to publi
Recommended Citation
Gunarathne, Priyanga; Rui, Huaxia; and Seidmann, Abraham, "Racial Bias in Social Media Customer Service: Evidence from Twitter" (2018). ICIS 2018 Proceedings. 14.
https://aisel.aisnet.org/icis2018/social/Presentations/14
Racial Bias in Social Media Customer Service: Evidence from Twitter
Recent incidents of alleged discrimination against consumers of ethnic minorities have created a lot of bad press and public relations debacles for companies in the United States. Emergence of the Internet and social media has enabled individuals to publi