Description
While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o
Recommended Citation
Yu, Yinan; Ramaprasad, Jui; Animesh, Animesh; and Pinsonneault, Alain, "Does Premium Subscription Pay Off? Evidence from Online Dating Platform" (2018). ICIS 2018 Proceedings. 13.
https://aisel.aisnet.org/icis2018/economics/Presentations/13
Does Premium Subscription Pay Off? Evidence from Online Dating Platform
While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o