Start Date

13-12-2018 12:00 AM

Description

While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o

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Dec 13th, 12:00 AM

Does Premium Subscription Pay Off? Evidence from Online Dating Platform

While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o