Description
While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o
Does Premium Subscription Pay Off? Evidence from Online Dating Platform
While freemium business model is gaining increasing popularity, we are still unclear about how the IT-enabled premium features affect users™ behavior. We study this question in the context of an online dating platform. Drawing support from the framework o