Description
We conduct a randomized field experiment to investigate the impact of free shipping promotion on an online retailer™s conversion rates and to examine how the use of persuasion principles, such as scarcity information and popularity information, affects co
Recommended Citation
Li, Ting; Tsekouras, Dimitrios; and Cheng, Zhi (Aaron), "Free Shipping 3.0: Leveraging Scarcity and Popularity Information" (2018). ICIS 2018 Proceedings. 12.
https://aisel.aisnet.org/icis2018/economics/Presentations/12
Free Shipping 3.0: Leveraging Scarcity and Popularity Information
We conduct a randomized field experiment to investigate the impact of free shipping promotion on an online retailer™s conversion rates and to examine how the use of persuasion principles, such as scarcity information and popularity information, affects co