Start Date

13-12-2018 12:00 AM

Description

We conduct a randomized field experiment to investigate the impact of free shipping promotion on an online retailer™s conversion rates and to examine how the use of persuasion principles, such as scarcity information and popularity information, affects co

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Dec 13th, 12:00 AM

Free Shipping 3.0: Leveraging Scarcity and Popularity Information

We conduct a randomized field experiment to investigate the impact of free shipping promotion on an online retailer™s conversion rates and to examine how the use of persuasion principles, such as scarcity information and popularity information, affects co