Start Date

13-12-2018 12:00 AM

Description

Media companies are incorporating native advertisements to their websites, placing them as sponsored articles in the news feeds which used to be dedicated to the editorial content. Despite the high similarity in the format, limited studies have investigat

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Dec 13th, 12:00 AM

To Disguise or To Disclose? Effect of Mimicking News Articles on Sponsored Content Engagement

Media companies are incorporating native advertisements to their websites, placing them as sponsored articles in the news feeds which used to be dedicated to the editorial content. Despite the high similarity in the format, limited studies have investigat