Start Date

13-12-2018 12:00 AM

Description

Given the increasing availability and importance of live chats in e-commerce, we examine when a salesperson should send a friend request to customers, moving it from a business to a friend relationship. We leverage the logistic regression to estimate the

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Dec 13th, 12:00 AM

Walking Customers from Business to Friend Relationships: A Dynamic Process Approach in a Live Chat Context

Given the increasing availability and importance of live chats in e-commerce, we examine when a salesperson should send a friend request to customers, moving it from a business to a friend relationship. We leverage the logistic regression to estimate the