Description
This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light on the reception of reviews from a language-based perspective. For this purp
Recommended Citation
Lutz, Bernhard; PrÃllochs, Nicolas; and Neumann, Dirk, "Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective" (2018). ICIS 2018 Proceedings. 6.
https://aisel.aisnet.org/icis2018/datascience/Presentations/6
Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective
This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light on the reception of reviews from a language-based perspective. For this purp