Start Date

13-12-2018 12:00 AM

Description

This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light on the reception of reviews from a language-based perspective. For this purp

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Dec 13th, 12:00 AM

Understanding the Role of Two-Sided Argumentation in Online Consumer Reviews: A Language-Based Perspective

This paper examines the effect of two-sided argumentation on the perceived helpfulness of online consumer reviews. In contrast to previous works, our analysis thereby sheds light on the reception of reviews from a language-based perspective. For this purp