Start Date

13-12-2018 12:00 AM

Description

With increasing consumer resistance to advertising, creating original content is of vital importance to today™s firms. Firms invest significant time and effort in creating rich digital media, such as photos and videos, to promote brand awareness. Although

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Dec 13th, 12:00 AM

The Role of Personality in the Diffusion of Digital Media

With increasing consumer resistance to advertising, creating original content is of vital importance to today™s firms. Firms invest significant time and effort in creating rich digital media, such as photos and videos, to promote brand awareness. Although