Event Title
Description
Given the serve competitions among charity fundraising platforms, around 50% of crowdfunding projects have failed to meet their goals of obtaining the targeted amount of money. Charity crowdfunding platform managers need to increase the prospective donor™
Recommended Citation
Lee, Seung Jong; Park, JaeHong; Lee, JungHee; and Krishnan, Vish, "Timing of Promotion for Charity Crowdfunding Projects: An Empirical Study of The Role of Mid-Period Momentum" (2018). ICIS 2018 Proceedings. 4.
https://aisel.aisnet.org/icis2018/crowd/Presentations/4
Timing of Promotion for Charity Crowdfunding Projects: An Empirical Study of The Role of Mid-Period Momentum
Given the serve competitions among charity fundraising platforms, around 50% of crowdfunding projects have failed to meet their goals of obtaining the targeted amount of money. Charity crowdfunding platform managers need to increase the prospective donor™