Start Date
10-12-2017 12:00 AM
Description
The business model (BM) concept has gained increasing attention and popularity in both practice and research. In this context, the term “digital BM” emerged as a real buzzword, even though there still seems to be little consensus on what this term actually means and how it can be conceptualized. For example, most existing conceptualizations do not take into account the specific features of digital BMs or present domain-specific taxonomies of such BMs. To address this shortcoming, our study reviews prior literature and follows established guidelines to develop a taxonomy of digital BMs as they relate to both born-online and born-offline companies. To illustrate the usefulness of our taxonomy, we present four mini-cases and classify their digital BMs along the taxonomy dimensions. Our study contributes to the literature by furthering our understanding of the digital BM concept as well as by strengthening the conceptual basis for future research in the area.
Recommended Citation
Bock, Maximilian and Wiener, Martin, "Towards a Taxonomy of Digital Business Models – Conceptual Dimensions and Empirical Illustrations" (2017). ICIS 2017 Proceedings. 19.
https://aisel.aisnet.org/icis2017/Strategy/Presentations/19
Towards a Taxonomy of Digital Business Models – Conceptual Dimensions and Empirical Illustrations
The business model (BM) concept has gained increasing attention and popularity in both practice and research. In this context, the term “digital BM” emerged as a real buzzword, even though there still seems to be little consensus on what this term actually means and how it can be conceptualized. For example, most existing conceptualizations do not take into account the specific features of digital BMs or present domain-specific taxonomies of such BMs. To address this shortcoming, our study reviews prior literature and follows established guidelines to develop a taxonomy of digital BMs as they relate to both born-online and born-offline companies. To illustrate the usefulness of our taxonomy, we present four mini-cases and classify their digital BMs along the taxonomy dimensions. Our study contributes to the literature by furthering our understanding of the digital BM concept as well as by strengthening the conceptual basis for future research in the area.