Although the highest potential for RFID in logistics is expected to be realized in cross-company applications, the status quo in the RFID project landscape is dominated by isolated solutions in specific fields. Reasons for this phenomenon are the high investment costs and the difficulty in assessing the benefits during the run-up phase. In network technologies such as RFID, the benefits depend on the spread of the technology in the network. A high discrepancy may result between the occurring costs and the resulting benefits for each of the network partners. This unequal distribution puts the success of the application at risk. To counter this trend, a balancing of costs and benefits should be considered. The research question of this paper is how these costs and benefits should be distributed among which participants. To develop a practical, relevant solution, we use an empirical research method based on an exploratory case study.