This study investigates the dynamics of forming organizational relationships enabled by the application of emerging information technology within a large, newly formed Chinese telecom enterprise. It aims to understand the formation process of e-relations in the wider network context. An interpretive case study approach is adopted, which involved the collection of qualitative data through semi-structured interviews and observations. This paper illustrates the importance of culture in shaping e-relations within the network context. It concludes that “the 36 Ji,” ancient Chinese stratagems relating to the Chinese cultural context, help to improve our understanding of the various ways to manage e-relations in Chinese-based businesses.