Abstract
One of the most intriguing social phenomena brought forth by advances in information and communication technologies is the vast amplification of the power of word-of-mouth. With the help of the Internet, wireless networking, and mobile telephony, today’s citizens and consumers are forming a bewildering array of technology-mediated communities where they exchange opinions and experiences on companies, products, services, and even world events.
Recommended Citation
Dellarocas, Chrysanthos; Awad, Neveen; and Zhang, Xiaoquan, "Exploring the Value of Online Reviews to Organizations: Implications for Revenue Forecasting and Planning" (2004). ICIS 2004 Proceedings. 30.
https://aisel.aisnet.org/icis2004/30
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