Abstract

The case on Xcert Software, Inc., illustrates the operational and strategic issues encountered by a startup IT company in the Internet security business. Xcert faces difficulty in a number of areas: (1) finances, (2) future direction and leadership, (3) organizational structure, experience and size, and (4) marketing. This is a discussion case that introduces students to the competitive world of Internet business and provides them an opportunity to discuss and debate the myriad issues facing the founders of Xcert.

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